SPOOKOO by christine norrie

A scribbling and scrabbling of little things.

Friday, February 20, 2009

So In Love!

Last weekend, I was out shopping for groceries, innocently squeezing organic mangoes, when O.M.D.'s 'So In Love' comes on the store's sound system. I'm pretty sure I have not heard that song in over twenty years!

It was such a surprise to the usual 80's marketing mix... you know, the one to target my generation into a state of sweet maudlin-inspired blissful shopping? Which I would like to say does not impress nor control my spending! But, I'm wondering if you can tell me if this particular slate of tunes is specific to New York City, or is it like this everywhere?

Following are three instances where I'd been thoughtful about the music I was hearing while shopping...


SONG: OMD / 'So In Love'
STORE: Trader Joe's
THOUGHTS: This place is really crowded, but everyone's so gracious about it. I don't think I've ever experienced so many 'excuse me' and 'pardons'. Is it the music? How civilized! Do not forget to buy chocolate and orange juice.


SONG: The Smiths / 'Heaven Knows I'm Miserable Now'
STORE: Union Square Barnes & Noble Cafe
THOUGHTS: Oh shit, they're playing 'Hatful of Hollow'! I was happy in the haze of a drunken hour, but heaven knows I'm miserable now... I need a drink. Then, book-shopping.


SONG: New Order / 'Ceremony'
STORE: Brooklyn IKEA
THOUGHTS: I want to buy more picture frames. Swedish meatballs. And all these mattresses.

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1 Comments:

Blogger Ruby Danger's Mom said...

With the exception of holiday-themed music, the retail music selection isn't really such a evil mastermind thing. Everybody has muzak digital radio. I don't know what it's called, but there def is a channel that has all my old faves - pixies, etc.

And at least in my experience, whoever is in charge gets to pick what they want to listen to/work to. So probably, you are just in stores that are being run by people your own age. We actually get a lot of complaints about the "raucus" music we play in our store, but we pretty much don't care.

February 20, 2009 at 9:57 PM  

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