Puma G1FT-BOT ads just hit!

LNW/Andrew Zuckerman hired me to work on the creation of the PUMA G1FT-BOT-2007. I only did the initial sketches for the design and about 20+ concept mock-ups before it went to a digital artist who did the final version.

Looking at many robot images, our goal was to have the 'bot be humanistic in its expressions, without being too "tech" looking or overly sexy. My early Puma G1FT-BOT concept sketches were pretty whimsical and mid-century modern, but we had some issues and interesting conversation over the political direction of how robots interact with humans in a lifestyle setting.